Notes from the agency.
What we have learned building content and campaigns, written for the people paying for them.
Seven questions to ask before hiring any marketing agency
Seven questions worth asking any marketing agency before you sign, including the ones that make us uncomfortable. If they cannot answer these, keep looking.
The five-minute window that decides your close rate
Most leads are not lost to competitors. They are lost to a reply that arrived four hours late. What the five-minute window does to your close rate.
Why nobody sees your content
It is almost never the algorithm. It is usually the first second, the posting rhythm, or the fact that the content is about you.
Where AI content actually works, and where it doesn't
AI is very good at volume and consistency. It is still bad at the specific, the human, and the moment you cannot plan for.
Your cost per lead is lying to you
A $4 lead that never answers the phone is worse than a $40 lead that books. Optimising the wrong number is the most common way ad spend gets wasted.
The listing video mistake almost every agent makes
A cinematic walkthrough is not a marketing asset. It is one asset, and on its own it is the least useful one you paid for.